Sì Passione, the fragrance for women by Giorgio Armani, unleashes the passion of the Sì woman – empowered, feminine, and free. Sì Passione is an intense, uncompromising scent for a confident woman willing to make extreme choices – a woman who dares to say yes. This fragrance is a powerful reinvention of this signature Armani fragrance, Sì Passione adds a new dimension to Giorgio Armani’s feminine fragrance personality – in his own words, “an irresistible combination of grace, strength and independence of spirit”. Sì Passione reiterates the keynote signature of Sì – blackcurrant Jungle Essence™ nectar, combined with a sparkling, joyful pear. The new Sì Passione fragrance combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity. At the very heart of Sì Passione is cedarwood and the modern ambery-woody Orcanox™, giving a maturity and character, mirroring a boldness of emotion, evoking true passion. The color red is emblematic of Sì Passione’s attitude and essence. “Red as a sign of vitality, red as a signal of passion” says Giorgio Armani. Red is also the color of passion and of love – passion that makes your heart beat faster. A new emotion, a new femininity, a new personality. A new passion.