L’Oréal Paris creates its first false lash effect mascara in 4D: Lash Architect 4D. The power of sculpting fibres for lashes that look volumised, lengthened, texturised, curved.

Innovation:
– False lash effect mascara in 4D by L’Oréal Paris:
Introducing for L’Oréal’s first time sculpting-fibres in a mascara. Enriched with undetectable and ultra-supple 4mm fibres, the formula builds up lashes: moulding, re-shaping and sculpting without hardening or stiffening. Lashes step into 4D: they look volumised, lengthened, texturised and curved – your look is captivating from every angle!
– The custom-designed tool – The Architect-brush:
The Architect-brush is specially engineered to construct the 4D false lash effect: sleek and angled, it wraps easily the lashes. Bristles are spaced regularly so the formula goes on evenly for an intense lash look with no clumps.